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December 7, 2021

Building community with cannabis

Lance Robertson and Loveless Johnson -- among the friends we made at MJBizCon this year -- sell CBD and other hemp-based products, but, really, they are in the business of building community.

Their Atlanta-based shop is in the Cascade Heights neighborhood, historically an epicenter for Black affluence and influence. Robertson grew up there -- his mom literally used to work across the street from the store -- and he "came home to educate our community."

The pair provide education on wellness, including access to a holistic health practitioner, second-hand books on wellness and free yoga. "We have to take care of our bodies," Robertson stresses, especially during the pandemic.

They also partner with local groups. For example, the Sickle Cell Foundation of Georgia recently set up a table to do education and gather donations.

For Robertson, hemp is a lifestyle: "We are living, working and breathing wholistic options."

He credits MJBizCon for helping lay the foundation. MJBiz "gave us the platform and tools -- what to do and how to do it."

The networking helped, too. "I just had a meeting this week with a guy I met at MJBizCon; I meet people from Atlanta there... As a minority, it's even more of a tribal network builder."

This year, he says, people were especially eager to help one another, after the protests and conversations about race in the past year.

We're glad to provide the space for connections and hope your end of year sales are fantastic, Lance and Loveless!
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Yes, you DO gotta love a chance to talk to 30,000 people about social equity! We loved the panel, Wanda. Thanks for being there.
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Speaking of MJBizCon 2022, are you ready for a @WolfOfWeedST
versus @empax1 throwdown? Rosie's making plans...

Rosie, we've been singing a lot of Adele in the shower lately, so just shout if you need some backup contestants.
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In the latest episode of Seed to CEO, Sara Gullickson -- founder of  a boutique consulting firm, The Cannabis Business Advisors, and a license holder -- shares how “telling stories” can make your permit application stand out in competitive markets and how to prepare your company for sale.

Listen wherever you get podcasts or stream from MJBizDaily.
Don't forget:

  • MJBizCon 2022 is November 15-18, 2022. Save the dates! And maybe book your flight now as carriers offer sweet, end of year deals.
  • You don't have to wait until November. February 27 - March 1, we'll host The Emerald Conference, an intimate event focused on the science of cannabis, in San Diego. Registration now open.
  • Interact with us on social media using #MJBizCon
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MJBizCon is an award-winning trade show from MJBiz. Now celebrating ten years, MJBizCon connects cannabis industry executives, entrepreneurs and major investors.

2021 MJBizCon Dates
Week of October 18 in Las Vegas + Online
Live Expo October 20-22 (October 19 - Pre-Show Forums)
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